Privacy Policy

Last updated: 30 April 2025

This Privacy Policy describes how Vitalblom (the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal data when you visit vitalblom.com (the “Site”), use our services, make a purchase, or otherwise communicate with us in connection with the Site (collectively, the “Services”). In this Privacy Policy, the terms “you” and “your” refer to users of the Services, whether you are a customer, a visitor to the Site, or any other individual whose personal data we collect in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our operational practices or for legal, regulatory, or compliance reasons. The updated version will be published on the site, the “Last updated” date will be revised, and we will take any additional steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal data from various sources, as described below. The type of data we collect and use depends on how you interact with us.

In addition to the specific purposes set out in this Privacy Policy, we may use the information we collect to communicate with you, provide and improve the Services, comply with legal obligations, enforce our terms of use, and protect the Services, our rights, and the rights of our users or third parties.

What Personal Data We Collect

The personal data we collect depends on how you use our site and interact with the services. “Personal data” means any information that can identify you, describe you, or be associated with you. The categories of personal data we collect are set out below.

Information We Collect Directly From You

When you provide information directly through our Services, we may collect:

• Contact details, such as your name, address, telephone number, and email address.
• Order information, such as your name, billing address, delivery address, payment confirmation, email address, and telephone number.
• Account information, such as your username, password, security questions, and other information relating to account security.
• Shopping information, such as products viewed, items in your basket, information saved to your account (for example, loyalty points, reviews, recommendations, and discount codes), and purchases made.
• Customer support information that you provide to us through messages or support requests.

Certain features of the Services may require you to provide specific information directly. You may choose not to provide this information, but doing so may limit your ability to use certain features of the Services.

Usage Data Collected Automatically

We automatically collect certain information about your use of the Services (“Usage Data”) through cookies, pixels, and similar technologies (“Cookies”). This data may include information about the device and browser you use, your IP address, network connection, and how you use and interact with the site.

Information Obtained From Third Parties

We may also receive information from third parties, including:

• Service providers that support the operation of our site and services, such as Shopify.
• Payment service providers that process information required to complete payments, such as bank account or credit card details.

When you visit our site, open or click on our emails, or interact with our advertisements, we or our partners may automatically use tracking technologies.

Information obtained from third parties is processed in accordance with this Privacy Policy.

How We Use Your Personal Data

Providing Products and Services

We use your personal data to process orders, manage payments, administer your account, arrange deliveries and returns, and send you communications relating to the services.

Marketing and Advertising

We may use your personal data for marketing purposes, for example, to send you promotional communications by email, SMS, or post. For residents of the European Economic Area (EEA), such processing may be based on our legitimate interests under Article 6(1)(f) of the GDPR, where applicable.

Security and Fraud Prevention

We use your personal data to prevent fraudulent activity and to help ensure the security of our site and services.

Communication and Service Improvement

Your personal data helps us provide customer support and continuously improve our services.

Cookies

We use cookies to operate, improve, and personalize our site and services. Further information about the cookies used by Shopify is available on Shopify’s website.

You can disable cookies through your browser settings. However, doing so may affect the proper functioning of certain features of the Site.

Sharing Personal Data

We may share your personal data with third parties in the following circumstances:

• With service providers acting on our behalf, such as payment processors, IT service providers, and delivery partners.
• With business partners for advertising and marketing purposes.
• At your request or with your consent, for example, to arrange product delivery or enable social media features.
• Within our corporate group.
• In connection with corporate transactions or to comply with legal obligations.

We do not share sensitive personal data without your consent.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their respective privacy policies before providing any personal data.

Children’s Data

Our services are not intended for children. We do not knowingly collect personal data from children under the age of 16. If you are a parent or guardian and believe that a child has provided us with personal data, please contact us so that we can take appropriate steps to delete it.

Data Security and Retention

We take appropriate measures to protect your personal data. However, no method of data transmission or storage can be considered completely secure.

We retain personal data for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, and protect our rights.

Your Rights

Depending on where you live, you may have the following rights:

• The right to access your personal data.
• The right to request the deletion of your personal data.
• The right to correct inaccurate personal data.
• The right to data portability.
• The right to object to the sale, sharing, or use of your personal data for targeted advertising.
• The right to restrict processing.
• The right to withdraw your consent.
• The right to lodge a complaint and object to certain processing activities.

You may exercise these rights through the Site or by contacting us directly. We will not discriminate against you for exercising your rights.

Complaints

If you believe that the processing of your personal data does not comply with applicable law, please contact us. You may also have the right to lodge a complaint with the relevant data protection authority.

International Users

Your personal data may be transferred to and processed outside your country of residence, including outside Europe. For international transfers of personal data originating from Europe, we use recognised transfer mechanisms, such as the Standard Contractual Clauses approved by the European Commission, where applicable.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can contact us using the following details:

Email: info@vitalblom.com

Address:
71–75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom

Unless otherwise stated, we are the data controller responsible for processing your personal data in accordance with applicable data protection laws.